The festival consisted out of screenings, round tables, a conference and an exhibition. Our part was the organisation and curation of the world’s first exhibition on media facades. The exhibition took place at the German Centre for Architecture (DAZ) and featured outstanding projects, that were presented with large scale photos but also with fascinating prototypes and models. Projects included the Galleria Store in Seoul by UN Studio and Arup Lighting, Centro de Creación Contemporánea de Córdoba by realities united and the Allianz Arena in Munich by Herzog & de Meuron. We were specifically interested in the impact of media facades on urban space and its potential for new forms of interaction that involve both the digital and “real” space. Client: Media Architecture Institute. More info at www.mediaarchitecture.org